- 10 Class Videos
- 1 Bonus Video
- 1 Downloadable Workbook
- Nearly 3 Hours Of Awesome Content
"I wanted to share my artist's video premiere via Huffington Post. We've been following the release it right model to a T, and this just adds to how incredible the course was for us." - Jay
"Our latest video has received over 100k views. Our earlier releases were in the 9-10k range. Knowing how to design a strategy for a release has been key." - Cat
Mike Mowery of Outerloop Management and Outerloop Records hosts this in-depth course on how to release your next album or EP the right way. Honed through over a decade's worth of successful album and EP releases by independent artists like Periphery, Refused, Darkest Hour, Ice Nine Kills, We Came As Romans, and many more.
Mike and his team have created a step-by-step plan for how they have released albums of all their clients. Although every release has its own variations, the very template they utilize is shared here so you can release your next album or EP just like the professionals do.
Mike discusses the use of additional materials and how they are used to support an album's release, how to plan for your most productive recording session ever, how to get your music on to all the major online streaming providers and when, and much more. Mike shares some of the secrets he and his team have used for years to generate momentum for their clients and regularly get them onto the Billboard sales charts, increasing their industry attention and opportunities.
Release It Right also includes an absolutely invaluable workbook, filled with checklists, organizers, and a calendar you can use to organize all the elements of your release planning and marketing.
Student reviews include:
"I wanted to share my artist's video premiere via Huffington Post. We've been following the release it right model to a T, and this just adds to how incredible the course was for us."
"Our latest video has received over 100k views. Our earlier releases were in the 9-10k range. Knowing how to design a strategy for a release has been key."
"Incredible instructor and presenter!"
"Very useful! I really like that there is a visual calendar of when to release which type of content!"
President of Outerloop Group
About the instructor
Mike Mowery is the president and managing partner of Outerloop Management, Outerloop Records, Outerloop Coaching, an associate of a multitude of EDM outlets such as website Raver Rafting, label Most Addictive Records, and YouTube channel Daily Earfood. Broadening his entrepreneurial prowess, Mowery also started the podcast network Jabberjaw Media, local news blog Source of the Spring, and non-profit organization and 5K Leo’s Run.
Mowery got his introduction to the music business through the Do-It-Yourself hardcore scene. He released his first 7” vinyl record as part of an Atlanta based collective in 1994. Shortly thereafter he moved to California to attend the University of California at Santa Barbara and continued releasing records through his independent label Phyte Records. During his time in Santa Barbara he put on concerts for many notable bands that came through, opting to shun the corporate venues for an intimate show-space with beautiful views just blocks from the beach and surf within walking distance. During this time Mowery also helped Steve Aoki launch his label Dim Mak.
In 1995 Mowery embarked on his first European tour as a merchandiser, and fell in love with touring. After graduating from college he moved to Washington D.C. to join the band Good Clean Fun and released the band’s records on his label as well as coordinate booking the band all over the world including the US, Canada, Europe, South America, Australia, and New Zealand. The world-wide network of music began to open up to him during these years.
Mowery’s next career transition was into the world of tour management for the band The (International) Noise Conspiracy, from Sweden, who enlisted him to tour manage their first US tour. He thrived on the road and embraced all of the responsibilities involved with handling the day to day aspects of an international band on the road. After accepting his first duties as tour manager, he was hired for all of the band’s tours from 2001-2005 and in 2005 Mowery tour managed The Take Action Tour, created by Sub City and Hopeless Records. By 2006 Mowery was managing full-time, with a primary focus on heavy music. Continuing to expand his reach in 2016, becoming a partner in EDM label Most Addictive Records and YouTube channel Daily Earfood. The year also saw the rejuvenation of Outerloop Records, under partnership with Cooking Vinyl.
Mowery’s passion for educating artists and managers about the industry has lead him to hold many seats on various panels across the country and participating in hosting guru workshops for Vans Warped Tour owner and creator Kevin Lyman’s The Education Institute. 2017 saw the launch of Outerloop Coaching, which consists of online courses, webinars, e-books, and mentoring for aspiring managers and self-managed musicians. Mowery will share everything he has learned from two decades of experience in the business and how that knowledge translates to modern industry practices.
Mowery has served as Chapter Advisor of the Washington D.C. chapter of The Recording Academy and is a board member of Shirts for a Cure. He graduated with honors from the University of California at Santa Barbara with a Bachelor of Science degree in Environmental Studies. He is an active individual who believes that the balance of mind, body, and work are of the utmost importance. He has completed 9 marathons, is an avid cyclist, plays soccer and is a certified RYT-200 yoga instructor. He lives in Silver Spring, MD with his wife Caroline.